- The “Shot on iPhone” campaign demonstrated the true technological capabilities of Apple’s cameras.
- Born 2014, “Shot on iPhone” was born after Apple realized that some users had put the hashtag “#shotoniphone” on their photos.
Born in 2014, the Shot on iPhone campaign has become more than just a competition, a space to demonstrate the capabilities offered by smartphone cameras.
Since phones started to include cameras in their devices, every year it has been improved in all its aspects with the idea of offering a better user experience.
Over time, yes, improvements in cell phone cameras have been quite evident, and today, they are a more than necessary complement for users, so much so that for some the choice of phone depends on the ability of their photographic camera.
In addition, it must be borne in mind that in these times smartphones are a direct necessity, as they are also a working tool, both for influencers and for professional photographers.
Thus, as an innocent way to share photos taken with iPhones, Apple launched the Shot on iPhone campaign in 2014, after realizing that many users who had taken photos with iPhone cameras had marked “#shotoniphone”.
Although the initial idea was to display or share the photos taken with the Apple device, the truth is that they also realized the capabilities of the iPhone camera, which is undoubtedly one of the main accessories when introducing improvements to their smartphones.
In an interview with AdWeekTor Myhren, Apple’s Vice President of Marketing Communications, spoke about the campaign’s success:
“It was a ridiculously simple idea based on the behavior we were seeing with people posting and tagging their photos in different ways.”
Thus, little by little, Shot on iPhone has become a great stage for photographers, both amateur and professional, to first announce their work and, on the other hand, to give official testimony about its ability. Make a cell phone camera.
Nowadays, Shot on iPhone has experienced significant growth, forging important alliances with artists of the stature of Lady Gaga and Selena Gomez, as well as numerous photos and videos taken with iPhone scattered all over the world.
And this is not only limited to photos, but also videos, which have achieved a greater presence on social networks such as Instagram or TikTok. Also, the videos were part of the important advertising campaigns.
The current times, with the advent of social networks, is more and more demanding to have a better device, especially when it offers great technical capabilities.
Nowadays, a photo or video is of great importance to society at a global level; Everything that happens at the moment and is captured by the device’s camera can be transmitted around the world, which is why clearer cameras are necessary.
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