(CNN) – The company said Thursday that its online Amazon Prime Day sales event will take place on July 12 and 13.
Last year’s staggering sales, back to normal in the summer, were the largest two-day sales period for outside sellers in the company’s history. Sales in 2021 exceeded $11 billion, an increase of 6.1% compared to Prime Day 2020, which took place in October, according to Adobe Analytics.
The event will start at 3:00 AM (MIami time) on July 12 and run for 48 hours in different countries, such as the United States, Brazil, Mexico, Spain, and for the first time Poland and Sweden joined the list. In two days , Amazon will offer discounts on electronics, toys, household items, and clothing, among other things.
“We are excited to bring some of the best Prime Day deals to more customers around the world, including the small businesses and national brands that our members love and trust,” said Jamil Ghani, Vice President of Prime Day. amazon prime, In a press release.
Amazon holds the event each year to build the loyalty of its Prime subscribers and attract new shoppers to the program. Analysts say Prime Day, which has been in operation since 2015, accounts for about 1% to 2% of Amazon’s annual sales.
Sales also expanded during the Prime Day event outside of Amazon. Competitors like Walmart, Target, Best Buy and Macy’s are also keeping their own sales to take advantage of the surge in online traffic that Prime Day shoppers are fueling.
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