At the moment, Netflix is ​​not considering having a cheaper plan with ads like the one that Disney+ will select

Last week, Disney announced a less expensive but ad-supported version of its streaming platform. Regarding this step, Netflix He stated that this option is not in his plans at the moment.

During a technology, media and communications conference for Morgan Stanley, Netflix’s chief financial officer, Spencer Newman, he said that the form with the advertisement “is not something in our plans.” The executive defended the current subscription system, saying the streaming company is focused on “improving long-term revenue…and we want to do that in a way that is a great experience for our members.”

Newman’s statement appears to indicate that Netflix does not want to spoil the user experience with ads, although it may break barriers to entry into new markets such as India. However, the manager noted that if the platform finds a way to serve ads without being a nuisance, they will consider implementing the cheaper model.

“Right now, we think we’ve got a great, joint venture model that’s scaling globally very well.”Newman said. “Two years ago, our commercial revenue was around $20 billion… Now we have $30 billion in revenue. Growth is healthy in all regions of the world.”

Currently, Paramount +And the peacock And the HBO Max They have cheaper, ad-supported plans, which could be an indication of the future of streaming since Disney+ will take that stance. “This is not in our plans, but other people are learning from it. So it is hard for us to ignore that others are doing it.”Newman admitted. “But right now, it doesn’t make sense to us.”