Netflix launches games on iPhone and iPad with Apple Pay | Technique

Netflix Inc. will resume Use of Apple Inc’s controversial in-app purchase system. With its new video game offering after removing the paid feature from its main app three years ago.

giant flow Launched on Tuesday Stranger Things: 1984, Stranger Things 3, Shooting Rings, Swing Card Burst for Apple devices. last week, Netflix She launched her game show with the same titles for Android devices, from Google, which is owned by Alphabet Inc.

The decision to allow users to subscribe to Netflix, including the games and streaming service via Apple’s own payment system, indicates that tension between the companies is easing. In 2018, Netflix stopped letting consumers subscribe through Apple’s service, a reduction of 30% in the first year and 15% after that.

That year, Apple executives tried to keep up Netflix In the app purchase platform, it promotes the company in retail and app store promotions, according to emails released during the iPhone maker’s recent lawsuit with Epic Games Inc.

In-app purchase revenue is one of the most profitable components of a customer service business. An apple Roughly 70 billion dollars a year.

Netflix He declined to comment.

new games Netflix They’re single downloads from the App Store, which complies with Apple’s controversial rule that prohibits developers from launching all-in-one game services. This view may make users confusing.

Purchasing Rules An apple They have upset other app developers and led to government investigations. On the Android operating system, developers can launch all-in-one game services, where users can download and play multiple games in a single app.

While individual games allow users to purchase a full subscription to Netflix via An apple, the main application of Netflix It still tells users to go somewhere else to sign up for the service flow.

It is not clear whether Netflix You also intend to roll back in-app purchases to your main app, but subscriptions purchased through games will carry over to the main app.