Study Influencers Study 14 Hours a Day: 'Crazy'

The influencer study phenomenon originated in South Korea. Elementary school and college students create content about how they study and how much time they spend studying—time that often coincides with all of their waking hours in a day.

In the UK, where there is fierce competition for places at the country's top universities with students from all over the world – and where study places may be reduced due to poor university finances – this type of music has become increasingly popular.

Stark Press

According to Hussein Fateh, a dental student in Manchester, there is a need, especially among students applying to university, for information about how the application process works and how to better stand out from the competition.

“I personally felt a lot of pressure in elementary school, and if my sister hadn't already been in college, I wouldn't have had the slightest idea,” he says.

High demand for applications

Preparation for university studies in Great Britain looks different than in Sweden. To join the Huseyin Fatih Dentistry programme, for example, it is useful to have experience in the profession even before starting the training, through practice.

“Some primary schools help with things like this, and the school I went to didn’t have the opportunity to do that. The resources just weren’t there,” he says. “But I managed to get in, and now I’m telling other people how I got here.”

Davina Nalwada is a law student in Birmingham who creates social media content about her studies for a similar audience.

“I often get asked how I got here,” she says. “I provide a platform for people who want to know what opportunities are out there and how to push themselves to achieve their goals.”