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Will launch a model in collaboration with Leica – El Financiero

xiaomi Monday confirmed Partnership with Laicathe German manufacturer of first-class sports cameras and optics.

The first smartphone jointly developed by the two companies It will be officially launched in July This year, Xiaomi announced in report.

After rumors circulated online about the collaboration between the two companies, Xiaomi finally confirmed the news on Monday, although it did not say which model will be part of the collaboration.

According to rumors of users on social networks, this may be the model xiaomi 12 ultra But there is no official information on this topic yet.

The statement revealed that the two companies “share the same ideas in terms of mobile photography” and “are constantly eager to explore the optical performance and experience of photography in the era of mobile photography through massive technological advancements and aesthetic endeavours.”

“From optical design to adjusting aesthetic trends, innovative technologies, product philosophies and image preferences on both sides have experienced a profound collision and unprecedented fusion,” said Lei Jun, founder, president and CEO of Xiaomi Group.

While Leica Camera AG CEO Matthias Harsh promised to provide “consumers in mobile photography with Exceptional image quality, classic Leica aesthetics, Unfettered creativity”, as well as opening “a new era of mobile technology in photos”.


Leica, the “red dot” brand, started the trend when in 2016 it launched the Huawei P9 with Huawei. However, Huawei confirmed this Monday to the media Android salad That its cooperation with the camera manufacturer ended on March 31st.

This means that the Huawei Mate 50 series will not bear the Leica stamp by the end of this year.

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Leica Camera AG is a leading manufacturer of sports cameras and optics. Its reputation is built on a long tradition of excellent quality, German craftsmanship and German industrial design, combined with innovative technologies.