Apple said Tuesday that its iOS 14.5 software update will be rolling out next week, with changes to ad tracking that disrupt digital marketing and alter the business models of Facebook and other developers.
The company announced this announcement as part of the launch of the new iPad Pro and other products. The controversial change in iOS 14.5 requires users to opt out of personalized ad tracking. The developers estimate that they will lose revenue because most consumers will not even bother to register. Apple said users must specify how their data is used.
The iOS 14.5 update also allows users to unlock their iPhones with Face ID when wearing a face mask over the Apple Watch as an additional form of authentication. Other updates include new Siri voices, an updated podcast app, additional emojis, and improvements to the Maps app.
Today, the North American company unveiled a “colorful” surprise at its “Spring Loaded” event: a purple iPhone.
This new color will be available for the Model 12, and can also be purchased at A miniature version.
Both models have an advanced dual-camera system with powerful computer imaging and video of the highest quality.