KIM estimated it The percentage of willingness to change the broadcast standard to DVB-T2 / HEVC increased from 57 percent. up to 61 percent from February to April 2022. In the provinces covered by the first stage of replanting (Dolnośląskie and Lubuskie), which was carried out on March 28 of this year, there was a significant increase in the readiness of farms to the new standard – from 51%, recorded in the January-February study, to 75%. In the March-April survey this year.
A significant increase in the willingness to change the norm in this period also occurred in the area covered by the second phase of the switch (Kujawsko-Pomorskie, Pomorskie, Wielkopolskie and Zachodniopomorskie voivodships), which occurred on April 25 – an increase of 68%. up to 73 percent The areas covered by the third and fourth phases of the switch are still relatively weak, where the level of preparation is 56 percent, respectively. and 58 percent
See also: Older people will lose access to television? They can consider it a cyber attack.
There is a growing awareness of the change to the norm
The research conducted by KIM also shows that awareness of the norm change is increasing. Among households receiving a DTT signal only, more than three-quarters of respondents confirmed that they knew about switching to the DVB-T2/HEVC standard (increase from 68% to 76%).
Our research shows that the media campaign conducted is primarily associated with a positive message related to the improvement of terrestrial television programming. In the background – with the need for specific actions. In the context of the change, respondents more often believe in the need to purchase a new set-top box, a lower percentage of terrestrial TV receivers indicate the need to purchase a TV – said Miroslav Kalinovsky, Director of the National Media Institute .
See also: MUX-1 and MUX2 viewership decreased significantly after the broadcast standard change, and MUX-8 gained (analysis)
Standard changeover covers: MUX-1 (TVP ABC, Eska TV, Polo TV, Stopklatka, Antena HD, TV Trwam, Fokus TV), MUX-2 (TVN, TVN7, Polsat, Super Polsat, TV4, TV6, TV Puls , Puls 2) and MUX-4 (Events24). All channels are now broadcast from multiplex in High Definition (HD). On the other hand, MUX-3 (TVP1 HD, TVP2 HD, TVP Info HD, TVP Sport HD, TVP3, TVP Historia and Check TV) and MUX-8 (TVP Kultura HD, TVP Woman, Metro, Zoom TV, Nowa TV and WP). By the end of June, the change will cover all regions of Poland. People with equipment that is not compatible with the new standard can take advantage of state subsidies in the amount of PLN 100 for a set-top box or PLN 250 for a TV set.
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