by Bastian Dean
sMore than 70 foreign TV channels will broadcast the Brussels leg of the Badel World Tour until Sunday. But don’t try to watch the matches on Belgian French-speaking TV because the rights haven’t been acquired. “I can assure you that the next TV investor here will win the big prize,” says Championship CEO Vincent Laurecens. “Right now, the operators are watching and analyzing…” On the Dutch-speaking side, Play Sports (Telenet) has timidly taken the lead by offering live coverage of the men’s and women’s finals at each tournament. From a business point of view, other than linear television, the interest in a channel could be to take advantage of “live” or “snapshot video” broadcasts to achieve views and attract a younger audience on its site or app. But it seems that currently the professional exchanger is still unknown among the general public. In the meantime, for fans, it is possible to follow the matches of the Brussels Championship live on video for free www.worldpadeltourtv.com And the official “World Padel Tour TV” app available through the App Store and Google Play, and “streaming” on your TV.
Having experienced an exponential growth in their YouTube audience last season, Circle officials had strong reason to question their Padel distribution business model to grow their income beyond online advertising via the American giant…Last October, they took action by signing a partnership with” LaLiga Tech”, now responsible for spearheading the evolution of the digital experience for Padel fans. Thus, the start of the 2022 season was an opportunity to launch a new OTT platform. On the menu: exclusive content and … matches to watch live. One can easily imagine that amateurs will be invited to switch to the paid subscription in the future, as in the case of tennis with the ATP having its own application aimed at broadcasting all matches of its circuit.
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