In the Kaufland Polska profile launched on TikTok a few days ago, the first films appeared with influencers: Couple Power, Przekosa, Miłosz and Ola Nowak. More will follow in the near future, but at this point it has not been revealed who they will be.
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Brand influencers on TikTok fit the brand profile and communication style planned for this platform, i.e. based on loose and light content.
At the same time the profile was launched on TikTok, Kaufland Polska’s campaign was titled “Queen of Occasion”, with a rap-style spot.
Kamikaze started working with Kaufland in 2018, after winning the tender. The agency supports brand profiles on Facebook and Instagram, and now TikTok is joining them.
For these three years, the agency has been organizing contests for the brand, carrying out activations and handling the daily service of network profiles in social media.
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