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PKN Orlen uses video bots. Launched a pilot project in 200 petrol stations

The project will be implemented at 200 Orlen gas stations by the end of August.

As part of this new service, “communication with customers at the respective petrol stations with interactive video assistants” is carried out, the role of which is played by famous athletes: athlete Justyna Święty-Ersetic and rally driver Mikołaj “Miko” Marczyk.

The project was created as part of the Orlen Skylight Accelerator

PKN Orlen notes that a virtual video bot pilot project has been implemented in the Orlen Skylight Accelerator startup accelerator program. “The solution helps customers who visit Orlen gas stations and encourages them to activate the + Mikroflota + program. The project will be implemented at 200 selected Orlen gas stations across Poland and will run until August 31, 2022.” – I reported the concern.

The Orlen Skylight Accelerator has been running for nearly a year and so far four rounds of recruitment have been completed, with around 260 applications received from start-ups from Poland and abroad – companies have had the opportunity to respond to nearly 70 technology challenges in areas such as retail Logistics, petrochemical or energy sales.

“As a result of evaluating the submitted applications, PKN Orlen decided to launch 14 beta applications” – explained the concern.

At the launch of the Orlen Skylight Accelerator in July 2021, PKN Orlen reported that a total of 11 acceleration rounds were planned and planned until 2023, with a budget for the entire program of PLN 4.5 million.

How do you use a videobot?

Customers who visit PKN Orlen gas stations selected for the pilot after scanning the QR code, among other things, at cash desks, on mirrors, in the Stop Cafe space, are automatically redirected to the website www.mikroflota.orlen.pl.

BKN Orlin said: “The interactive video bot is a smart application that automatically adjusts video content according to the needs of gas station customers, facilitating the application process for Microflota.

According to the concern, “Using the interactive video format to communicate with Orlen gas station customers is a modern marketing and commercial channel, allowing easier and faster access to content recipients.”

“By interacting with the bot, the customer acquires, among other things, information about the benefits of participating in the Microflot + program and support in correctly filling out the contact form” – emphasized in the information.

What is the program “Microflota”?

PKN Orlen reports that the “Mikroflota” program is primarily aimed at small enterprises, which allows cashless payment of fuel, products and services, while this solution also provides mobile payments in the mFLOTA app and group billing – the purchase limit is PLN 9000. zloty.

According to the concern, “Using the interactive video format to communicate with Orlen gas station customers is a modern marketing and commercial channel, allowing easier and faster access to content recipients.” “By interacting with the bot, the customer gains, among other things, information about the benefits of participating in the Microflot+ program and support in correctly completing the contact form.”

PR24 / PAP / sw

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