- Podcasts have recently been gaining traction for advertisers.
- As a strategy, they are positioning themselves in the preferred directions at least in the year of the epidemic and isolation
- The podcast came to the digital world to stay. New Radio, as it is also known, has conquered both locals and strangers with its graceful, direct and modern way of communication.
Podcasts are not a new resource in the least, but they have recently gained in importance as a means of communication, entertainment and of course advertising. What makes it so effective Is it really helpful? These are questions everyone is wondering but it’s still too early to define them, the truth is that podcasts are here to stay in the digital world. New Radio, as it is also known, has conquered both locals and strangers with its graceful, direct and modern way of communication.
Podcasting is an easy and inexpensive way to get your audience’s attention. By way of an audio that can range from 30 minutes or an hour (usually), where you present a specific topic in an entertaining way, your followers will know a lot about your skills and knowledge, at the same time they know character and empathy.
Using podcasts as a content strategy will ensure that your audience feels more connected to you and opens a new channel of communication between you and your audience. How will this happen? Podcast consumption has increased by more than 40 percent since 2017. 61 percent of people who listen to podcasts increasingly watch less TV shows, prefer paid platforms with dedicated content like Netfilx, Amazon or HBO and listen an average of 5 hours per week.
It has stood out so much in importance that since Entrepreneur magazine revealed, in a 2017 study, that 68 million Americans listened to podcasts, advertising revenue doubled from 2015 to 2017 (from $69 million to $220 million).
Podcasting and its usefulness as a tool
There is no doubt that using a creative podcast to advertise a brand, product, service or company can be one of the most important tools used to get excellent results. However, podcast content and advertising work well as long as it’s done right. Hiring dedicated professionals is a great way to ensure that you achieve your goal in the short, medium and long term.
The podcast must be created correctly, because any kind of pronunciation or spelling errors may result in the message not being received correctly. By hiring audio professionals, for example, you are making a long-term investment where the desired message is also effectively conveyed. No one is better than a professional to mention a product, service or company in question.
Despite what you might think, hiring a professional to create a high-quality podcast is inexpensive. There is a wide range of professionals who offer their work at an affordable cost, so that both the company and the worker are satisfied.
In addition to considering podcast production and its leading voice, it is essential to have knowledge of marketing and advertising to create a successful strategy from the stage of content scheduling, scripting, and measuring results at an organic or advertising level.
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