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Samsung fined for ad blackout

Samsung fined for ad blackout

Samsung may not be too happy with the Australian court’s decision. He will have to pay more than $9 million in fines for misleading ads.

Are Samsung smartphones waterproof?

Many Samsung models now feature waterproof markings that show off their resistance to fresh and salt water. However, this was not always the case. It even so happened that the manufacturer went too far in advertising communications, signaling to future buyers that the smartphone was more compact than it actually was.

Samsung Galaxy S7 Edge

This is exactly what happened between March 2016 and October 2018. Then Samsung broadcast ads in Australia, which showed that Galaxy series smartphones can be successfully taken with you to the seaside And surf with them on a skateboard. The problem is that the water resistance standards (IP67 and IP68) that Samsung introduced at the time only applied to fresh water. Equipment exposed to salty sea water suffered damage – sometimes permanently.

Users of these smartphones filed a complaint with an Australian court, which ruled that Samsung was misleading customers by suggesting that the devices were not sensitive to salt water contact. In fact, The company must now pay a fine of A$14 million (about 9.65 million US dollars).

Samsung puts its ears behind itself

Samsung does not oppose it resolution Australian Competition and Consumer Commission (ACCC). The company admitted to misleading buyers of some smartphones, noting that the current advertising communication formula precisely defines the waterproofing standards that the brand’s devices meet.

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