Photo: Jim Watson/Getty Images
Taco Bell has become the latest company chosen to instil a hidden meaning in its logo..
The fast food chain bell is recognizable and has been in use for decades, but Online investigators are now claiming that not everything is so clear.
A post on Reddit highlighted that the yellow part of the bell bears a striking resemblance to the sign itself.
“I checked the internet and somehow no one figured out before yesterday that the Taco Bell logo was actually Taco Bell.”
The discovery got users excited as a debate arose about whether the company’s branding was misleading.
“The target part is the bell ringing machine, not the bell itself.
“That would be taco clapper, not taco bell. Maybe a taco bell clapper.” Someone said.
Before another: “Listen to me, it’s just a bell. If they want to add to emphasize the shape of the taco, they can turn the bell and add a little lettuce around it.”
Taco Bell has yet to respond to allegations that came after web investigators suggested Wendy intentionally planted the word “mama” in the character’s neck ruffle.
A post on the StockLogos website highlighted the message on the contract, stating that the company wants to be associated with “Mother’s Kitchen.”
However, the fast food chain has debunked the claims that there is no such thing as a subliminal message.
A company spokesperson said: “We are aware of this and find it interesting that our veiled Wendy word ‘mummy’ appears on our ruffled collar. We can assure you that it was not intended.”
It comes after author Eric Schlosser claimed that McDonald’s golden arches are supposed to have a mischievous meaning behind them.
In the 1960s, when McDonald’s was in the midst of a rebranding, they hired design consultant and psychologist Louis Cheskin to help them create a logo.
Schlosser claimed in “Fast Food Nation: The Dark Side of All-American Food” that Cheskin convinced McDonald’s executives that the golden arches, which were actually boobs, would help drive sales.
He referred to the golden arches as “Mother’s breast McDonald’s”.
There is no evidence to support Schlosser’s wild claims.
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*TikToker received a $30 gift card as compensation after being harassed by a Taco Bell operator
* A McDonald’s employee in St. Louis was shot for not offering a discount on french fries
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