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TikTok outperforms Youtube: Americans and Brits spend more time on TikTok

TikTok outperforms Youtube: Americans and Brits spend more time on TikTok

App analytics company App Annie found that Android users, on average, spend more time on TikTok than on YouTube. However, the analysis is based only on data from Great Britain and the USA. Data from China was not taken into account, although a Chinese company operates the popular and very popular video portal in China under the name Douyin. In addition, the data of iPhone owners is missing.

Among the social entertainment apps, TikTok has been the most downloaded app in the world since 2020, writes BBC dies. The video portal, which is especially popular among young people, has been vying with YouTube for the number one spot in consumer spending since last year. Moreover, YouTube continues to occupy the first place with its 2 billion monthly users, if the total time of all users is used as a basis. This is due to the greater demographic diversity that prevails on YouTube, while TikTok clearly attracts the younger audience. Dear grandparents are more likely to watch YouTube than blinking clips on TikTok Bingen. The trendy video app has an estimated 700 million users worldwide.

App Annie’s report also notes that TikTok, and any live streaming apps anyway, can make big money for creators. According to the report, three-quarters of the spending in the top 25 social apps in the first half of 2021 was on apps that allow live streaming. On Twitch, for example, viewers can spend money to encourage streamers who gamble and gossip in front of the audience. It is also possible to give advice in many applications.

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In addition, the messaging app Snapchat, which focuses on augmented reality, also recorded a nearly 30 percent increase in downloads compared to the previous year. TikTok is also upgrading in terms of augmented reality and recently introduced “Effect Studio” – a platform for developers to create AR effects.


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