The deal announced by Microsoft includes Activision Publishing, Blizzard Entertainment, Beenox, Demonware, Digital Legends, High Moon Studios, Infinity Ward, King, Major League Gaming, Radical Entertainment, Raven Software, Sledgehammer Games, Toys for Bob, Treyarch and all other teams. Activision Blizzard. This means that titles like Call of Duty, World of Warcraft, StarCraft, Diablo, Overwatch, Hearthstone, Tony Hawk’s Pro Skater, Crash Bandicoot, Spyro the Dragon, Guitar Hero, and Candy Crush Saga will now be in the Xbox Wallet.
In addition, ATVI also operates the film production subsidiary Activision Blizzard Studios and the esports organization Major League Gaming (MLG).
What business value do these titles have?
Every big game company has a long-running franchise: for EA it’s FIFA, for Ubisoft it’s Assassin’s Creed, and for Activision it’s Call of Duty. And to put the numbers in this title, it ranked in 2020 among the highest-grossing games for PC and consoles, and as of April 2021, the Call of Duty series has sold over 400 million units and launched Battle Royale for free players Call of Duty: Users reached Warzone has 100 million users.
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