Amazon opens its first department store near Los Angeles «kleinezeitung.at

The world’s largest online retailer, Amazon, has entered a new territory and opened its first fashion department store near Los Angeles. With elegant algorithms and a “magic” dressing room. You can also pay by hand.

19.04, January 20 2022

the The world’s largest online retailer Amazon open near Angels Your first fashion store. “We will not do anything financially if we are not convinced of it,” says the manager in charge. Simona Fassin. Latest technology and “Magic Locker” Designed to help people find the right clothes.

The dressing room takes center stage in A 2,800-square-foot store in Glendale, CaliforniaWhich is scheduled to open this year. The smartphone unlocks the room, which has a touch screen that customers can use to order clothes that will be delivered to them within minutes. Suggestions are made to customers based on previous search entries and the corresponding jackets, pants and jackets are already stocked. in addition to Style surveys are answered, which are used to customize algorithms.

With the new offer Amazon Fashion chains such as Macy’s Contest and Nordstrom. According to analysts in the US, the US group has already grown into the largest fashion retailer ahead of Wal-Mart. So far, however, the bow to established fashion stores with their own challenges. However, the Seattle-based company has been running small supermarkets and bookstores for some time. I heard too Amazon Whole Foods American supermarket chain.

Pay by hand

He wants vases in a store near Los Angeles Hundreds of brands Offered, but did not give names. In addition, hundreds of employees must work there and regular cash registers must be available – however, fingerprints AmazonOne technology also driven by manual scanning can become.