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Apple signs former BMW CEO Der Spiegel

Apple signs former BMW CEO Der Spiegel

A notable newcomer from Germany: Apple has hired former BMW boss Ulrich Kranz, who recently ran an electric start-up. The iPhone company confirmed the reports from tech blogs “The Verge” and “TechCrunch” without giving any further details. According to information from the financial service Bloomberg, Kranz will work at Apple on the team of former Tesla boss Doug Field, who leads an automotive project.

At BMW, Kranz was one of the developers of the i3 electric car and the i8 sports car. He then worked at Faraday Future in the field of electric cars and then co-founded Canoo. Until April he was the chief of Kano. Bloomberg wrote that Apple brought him on board a few weeks later.

For years, Apple has been developing technology for self-driving and testing luxury Toyota Lexus SUVs that have been turned into robotic cars on public roads. At the beginning of the car project, which lasted more than five years, Apple also offered prototypes to suppliers, but then it was mainly oriented towards software.

In the past few months, speculation about the Apple car, which has been simmering for years, has fed again. Above all, media reports spoke of cooperation with the South Korean Hyundai Group and its Kia brand. Then Hyundai announced that there are currently no talks with Apple about developing self-driving cars.

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