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Hyundai acquires Boston Dynamics and celebrates it to the beat of BTS - El Financiero

Hyundai acquires Boston Dynamics and celebrates it to the beat of BTS – El Financiero

Hyundai acquired Boston Dynamics And celebrate with a special video of BTS, the global pop icon and their global brand ambassador.

robots An important area for business development for Hyundaiwhich was enhanced by the acquisition of Boston Dynamics.

“With the acquisition of Boston Dynamics, Hyundai will expand its new robotics business to provide customers with exciting mobility experiences,” said Thomas Chimera, Hyundai Executive Vice President and Global Marketing Director.


About Takamul BTS as their global ambassadors since January 2020, Schemera commented that they hope to explore new marketing opportunities to reach Generation Z Because of the huge potential offered by this sector of the population.

In the video titled “Welcome to Family with BTS,” Boston Dynamic and Atlas robots dance with BTS to win IONIQ: I’m on it, An anthem released in 2020 to celebrate Launch of the IONIQ electric vehicle sub-brand.

The robots are programmed to perform body movements and dance to BTS’s choreography, which at the end of the video is dominated by ‘Spot’ and ‘Atlas’.

Last September, Hyundai showed its interest in robotics development by introducing the VEX (Vest EXoskeleton), A mobile robot that supports workers on the production line, as well as the Electric Vehicle Charging Handler and other Robotic Personal Mobility solutions.

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