(CNN Business) – Vaccinated people accept Krispy Kreme’s offer to offer free donuts.
In March, the chain announced a special promotion for Americans vaccinated against COVID-19: Show that you’ve got the vaccine, and you can have a free cake daily for the rest of the year. So far, Krispy Kreme says it has donated more than 1.5 million donuts through that deal.
That’s a lot of cakes. The company expects the number to continue to increase.
“We’re on our way to donating millions of donuts” as more people get vaccinated, Dave Skina, chief marketing officer at Krispy Kreme, told CNN Business in an emailed statement. “It makes us so happy!”
To qualify for settlement, clients must show their vaccination record card. Anyone is entitled to receive at least one injection of a Pfizer, Moderna, or Johnson & Johnson vaccine.
Krispy Kreme is one of several companies Use gifts to encourage more Americans to get vaccinated. Budweiser offered free beer, Junior’s cheesecake gave up on cheesecakes, and Nathan offered hot dogs to people (you guessed it) hot dogs.
Companies also offer their workers cash incentives and vaccination licenses.
The White House recently said that more than 50% of American adults have received at least one dose to date.
For Krispy Kreme, promotion can be a way to increase noise and awareness as she expands and prepares to roll out to an audience.
Last year, Krispy Kreme opened a site for 418 square meters (4,500 square feet) In New York City’s Time Square with a chute of frost, a 24-hour street delivery window, exclusive merchandise, and stadium-style seating let customers see the cakes being made. Krispy Kreme has opened additional new locations in town, although not all of these extensive features exist.
And in May, the company secretly submitted the IPO documents. But last year, Krispy ‘competitor Kreme Dunkin’ took a step in the opposite direction. Inspire Brands, a holding company that owns fast food restaurants, Announced in October Buying Dunkin, acquiring the private label in a $ 11.3 billion deal.