Starbucks delivery or Domino’s pizza? 2 out of 10 purchases at Alsea are delivered

“At the company, we implement a comprehensive digital strategy, in order to create a strong community with our customers, based on understanding and following what they are looking for from our brands, when they want it and from wherever they are,” said Dario Okrant, Chief Digital Officer of Alsea.

WOW+, the company’s ordering app, registered more than 958,000 active users and more than two million members in the January-March period of this year, according to company data. With this application, the company was able to enhance loyalty with different brands, through promotions and accumulate points to use in visiting the company’s restaurants, such as Vips or Chili’s.

“The challenge is to continue to improve new options and functions through our communication channels, knowing that the form of consumption has evolved,” Dario Ukrant added in a statement.

The company managed by Fernando Gonzalez recorded consolidated growth across all geographies in which it operates during the first quarter of the year, to which cost effective control was added, increasing its revenue by 49.1% to 15.228 million pesos in the first quarter of the year, from 10,212 million in the same quarter of 2021.

Compared to the first quarter of 2019, net sales growth of 11.2% and same-store sales growth of 17.5% were achieved during the quarter, the company said in its income statement sent to the Mexican Stock Exchange (BMV).