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T-Mobile Polska advertises 1200 GB of free internet per year

T-Mobile Polska advertises 1200 GB of free internet per year

T-Mobile launched the “Internet Year for Free” ad in February of this year, offering prepaid users using one of the Bez limits: L, L + UA or XL, which is completely free, with an additional 100GB every 30 days.

Since the beginning of June the campaign to promote the offer has been conducted outdoors in 43 Polish cities, among other things, billboards or city lights. Additionally, a TV campaign starts on June 13 in which you can watch two 15-second seasons.

In the material, we will see the original holiday ideas for using 1200 GB – it will turn into that place, which may even be the most visited series on the beach. At the same time, activities are planned on the Internet and social media on sites such as YouTube, Spotify and TikTok. Advertising activities are carried out digitally on online banners and mobile games.

How does the T-Mobile “Internet Year for Free” ad work?

The “Internet year is free” ad is one of the regular offers GO has chosen! Includes current and new customers using the tariff: PLN 30 has no L limit, PLN 35 has no L + UA or PLN 39 has no XL limit. After activating the ad in the My T-Mobile app, the user receives 12 additional packages of up to 100GB, which are immediately available as soon as the ad is launched. 11 more renewal days for selected “No Limits” offer.

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The bonus can be used for a total of 365 days from the date of delivery of the first package, and unused GPS. For example – by selecting the “Unlimited L” option for PLN 30, the user receives unlimited calls, SMS, MMS, 30GB package (15GB from 15GB offer and 15GB after top up to PLN 30) and bonus 100. GB every 30 days.

The campaign was produced by DDB Warszawa. BTL products were developed by ARC (Publicis Group). Mindshare was responsible for planning and purchasing Polish media. VMLY & R is responsible for running operations on the Internet.