Meta Platforms will make it easier for brands to run 3D ads on Facebook and Instagram thanks to a new collaboration with the e-commerce technology company.
VNTANA issued a press release announcing that the integration with VNTANA will allow brands to upload 3D models of their products on social media platforms and easily convert them into advertisements. The move is a step toward advertising in the metaverse, said Ashley Crowder, CEO of VNTANA, referring to the future idea of a set of virtual worlds accessible through a variety of devices such as headphones. “The Metaverse is basically the spatial internet,” Crowder says. It’s a whole world of possibilities that start with owning the right 3D models for your products.
It is estimated that the implementation of the metaversum assumed by Meta (until recently Facebook) could take up to a decade. After the massive decrease in the number of Facebook users, it is believed that the company decided everything for a virtual world. Meanwhile, cosmetics, fashion and furniture brands are switching from a 2D to 3D representation of their products.
Facebook and Instagram users who see a 3D ad while browsing pages on their desktop computer or phone can interact with a portfolio photo, for example, and move the item around to see it from all angles.
“In a way, this is a preview of what to expect in future devices like augmented reality glasses,” commented Chris Barbour, Director of Augmented Reality Partnerships, Meta Reality Labs.
Before VNTANA was integrated with Meta, advertisers had to reformat the 3D files to make them compatible with the Meta ad systems. Now brands can use VNTANA to easily upload files and convert them into advertisements without requiring any special technical knowledge to work with 3D images.
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