Somfy’s spring campaign, “Protect Your Home from Overheating,” focuses on providing smart solar home automation solutions that will reduce the expenditure of the family budget. This is the brand’s next step towards supporting its customers’ savings, while caring about the planet and the environment.
As part of the campaign, Somfy is using 30-second radio and digital ads. The main message of the campaign is based on the presentation that life with smart home products becomes more comfortable and convenient, and that a home or apartment can be more energy efficient.
– In the last campaign, we emphasize the environmental aspect of smart home solutions. We offer a product that uses free, clean solar energy for our offer. Renewable energy sources have been gaining in popularity for many years, and are especially important today, when we are facing significant increases in the cost of living. The campaign shows how to save, take care of your comfort and at the same time make your daily duties more fun – says Marcin Kupicek, Marketing Director of Somfy Polska.
Somfy announces Oximo Solar io
The campaign announces Somfy’s latest product – Oximo Solar io – an ecological drive assembly for daylight-powered roller blinds automation and a compatible TaHoma switch control panel.
The radio advertising campaign will run until June 30, 2022, and online activities will continue until July 10. The radio bulletin is broadcast on all major and thematic radio stations in Poland.
The campaign also supports public relations activities. Agencja Warszawa is responsible for the creative concept and implementation of advertising websites. Online and offline media planning to Wavemaker’s media house and PR activities – to Komunikat Plus PR Agency, has been entrusted.
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