Frank McCourt, owner of Olympique de Marseille, has set a new mission: to save the Internet. This may sound crazy, because the project may invoke a mass mobilization of Internet users, but the violations of the digital giants are increasingly invoking.
Project Liberty wants to give every citizen a digital identity
McCourt found that society had slipped into digital surveillance capitalism. A few internet giants control everything and direct the debate. For him, if we live in an age of increasingly populist and consumerist nature, it is in large part due to Google or Facebook who seem to be offering free services but capturing and exploiting our personal data. We’ve lost control and McCourt wants to give it back to us by changing the balance of power.
Thus, the entrepreneur is launching Project Liberty, and he wants to rely on a blockchain that will provide every citizen with some form of digital signature. To connect to a site, instead of giving us a name and password, we will have our digital identity. It will then be possible to control the information provided and choose what data we share as well as advertising. This system will also allow control of “cookies”, the digital traces we leave.
The encroachments of digital giants are increasingly calling for
The project is clearly insane and millions of Internet users will have to use this solution for the Internet giants to accept that the masses set their own terms. It is a form of utopia, but it is technologically possible. A blockchain is a type of decentralized and secure computer code that provides a technical response. Implementing such a project would require a basic move, and this was not won because netizens consent to the manipulation. We accept being spied on and manipulated because our services are free and effective.
Respect for private life and the transgressions of digital giants are increasingly calling out, and five years ago this freedom project had no chance of success. If he has a slim chance today, it’s also because Frank McCourt is a billionaire who doesn’t do things in half. To defend his initiative, he put $100 million into a foundation, joining forces with Sciences Po and Georgetown University to promote this renewal and mobilize energies. American entrepreneurs are a little crazy, but sometimes they achieve their goals if we told Steve Jobs, Elon Musk, Jeff Bezos or Mark Zuckerberg that their ideas wouldn’t work, we wouldn’t have the iPhone, Tesla, Space X, Amazon and Facebook.